Smartling has seen opportunities to go after Greenfield markets that are creating new opportunities, such as SLED (state, local, and education) and FED.
Every month they create opportunities by watching localization managers, who look after language translation, leave their customers and go elsewhere. Now they can recognize this and do this at scale, never missing these opportunities.
The big thing is going after Greenfield. Smartling is already using UserGems to monitor the transactions, such as changes in human capital, going in, up, and around their database. But now they’re building their database and growing it with accounts they never thought about going after.
