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Demo Experience
1. Which Goal / Objective are you trying to achieve?
- More “at bats” / sales opportunities for our SDR/BDR team.
- Grow our CRM of new key stakeholders for ABM campaigns.
- Portfolio management - never miss a trigger in our key accounts again.
- Protect our core customers / upsell & cross-sell our customer base.
- All of the above
2. What internal steps (people / tools) have you taken to reach these Goals / Objectives?
Sellers Miss 70% of Signals
Focus on Relationships
Fans are 5X More Likely to Buy
Sellers Should Sell, Not Research



We Generate Signals on Your Behalf.
Situation, Opportunity, Resolution
Knowing where former customers are going and seeing which accounts have the highest concentration of fans, we can identify strong opportunities for you.
The accounts and contacts in your CRM are your known universe but most likely not your complete Total Addressable Market (TAM).
64% of sales professionals’ time is spent on tasks that aren’t directly related to selling.
Using signals has a better chance of connecting you with the right buyer at the right moment, which leads to more high-quality sales possibilities.
Don’t be single-threaded. Be multi-threaded. 5-8 people are typically influencing buying decisions.
Usually, CSMs only have 1-2 contacts in an account. That’s not enough because it often takes 5-8 people to influence buying decisions.
The solution is to find more people in accounts. You can do this by looking at former customers joining or new hires in accounts.
What does your Total Addressable Market (TAM) look like?
- # of Customers
- # of Prospects
- Ideal Customer Profiles / Buyer Personas?
Signal Delivery & Integrations

Customers Moving Into Prospect Accounts

Customers Moving into Net New Accounts

Customers Being Promoted Within Accounts

Customers Leaving Accounts

Stakeholders Being Hired In Accounts

Stakeholders Being Promoted within In Accounts

Competitors Moving Into Accounts
CRM Experience



Trusted By

























Onboarding
We offer specific
onboarding for
Provide us a list of your happy active customers, previous customers, active prospects and dream accounts.
We will find signals in these accounts and even greenfield/whitespace opportunities you’re not aware of.
Onboarding
The Onboarding Journey is simple and fast! We offer specific onboarding for
Provide us a list of your happy active customers, previous customers, active prospects and dream accounts.
We will find signals in these accounts and even greenfield/whitespace opportunities you’re not aware of.
Pipeline Signals vs. the Status Quo
Every month, 3% of your market is changing. You’re missing upwards of 70% of your Relationship Signals because your sellers haven’t centralized:
- Who’s left our customers?
- Which accounts did all our customer FANS join?
- Did competitors join / connect into our customer base?
- Who’s new and promoted in every account in the world that matters to us?

Knowing Which Signals to Monitor
Sellers should know what information would give them an asymmetric advantage over their competition.
Knowing which Signals to look out for and how they could impact your pipeline gives them a massive advantage. Detecting buying signals in the digital world will allow your sellers to plan their moves in advance, increasing their chances of closing a deal.

Pipeline Signals’ Role
Pipeline Signals was created precisely for this goal – to help sales professionals prospect smarter, close more deals, and grow pipeline at scale in the most efficient way possible.
Tracking contacts is nice.
Tracking 100% of your Total Addressable Market ensures you scale.
- Contacts in your CRM
- Contacts and Accounts NOT in your CRM (Greenfield opportunities)
- Competitors
Never miss a sales opportunity again.
Not all Buying Intent platforms are created equal. Tracking contacts moving in and out of accounts is valuable – but misses > 50% of all sales opportunities in your market.
Never miss a sales opportunity again.