You’ve lost leads for a while and determined you need to do something about it. Prioritize your time because you are a busy business owner. How do you bring back your qualified but lost leads? Let’s take a look at these strategies that will help.
Understand the “Why”
If you’re a marketer or salesperson, you know that finding and interacting with leads is essential to your business. But did you know that losing leads is one of the biggest challenges for companies?
It’s a common misconception that once a lead goes cold, it’s time to give up on them. But that couldn’t be further from the truth!
When you survey lost leads, you can better understand what went wrong—and how to stop it from happening again. You also ensure that you’re getting the most out of your sales process by making sure each person is experiencing your brand in a way that aligns with their needs.
When you’re surveying lost leads, you can learn about:
- What happened to them? Why did they leave your website?
- What are the benefits of coming back?
- Is there something specific that will bring them back?
- What are their issues with your brand?
- Do they think your product is too expensive, too complex, or just not what they were looking for?
Use Signals to Recapture Lost Leads
Aside from creating pipeline, Signals also function as a way to keep track of what’s going on within your existing customers. Beyond simple intelligence, the insights delivered by Signals allow you to keep an eye on what’s happening within your accounts, so you’re always ready for potential sales opportunities. And by using verified data to monitor and protect relationships at scale, your revenue is kept secure.
Any salesperson knows that the money lies where the priorities are. Therefore, it’s vital to target critical stakeholders who join or leave your accounts, as they will inevitably start, stop, or pause projects, bringing new processes and perspectives along the way.
Do you know what’s great about your leads? They’re people. And people love to be reminded of the benefits they stand to gain from working with you.
We all know that sometimes, it can be hard to keep up with those leads who have slipped through the cracks.
When you’re trying to close a deal with a lead – or recapture a lost one – it’s essential to keep in mind that they’re looking for an easy way out. They’ve already spent time researching your company and decided it’s a good fit for their needs, but they don’t want to commit to anything immediately. Instead, they’re waiting for you to give them the right offer at the right time so they can say yes without having doubts about whether this is the right move for them.
First, it’s important to share relevant content with them. Your content should be valuable—that way, when your leads are ready to make a decision, they’ll be able to use the information you’ve given them as leverage when negotiating with other companies to get the best deal possible!
Spice It Up
We’ve all been there. You’re waiting for a response to your email, and you’re just not getting it. But if you switch up your mode of communication, that could be all it takes to get the response you want.
Some leads have changed their email addresses, and some may have left your company altogether. The best way to reconnect with them is to send them an email or text message that gets their attention and follow up with a phone call.
If you’ve been sending newsletters or other emails without getting a response, try switching things up by sending an email containing a question or two about what they’re looking for in their next car purchase. Then, when they reply, use that information to schedule a follow-up call.