Self-Sourced
Pipeline Development at Scale

Proven training, outcomes & sales intelligence to close the pipeline gap.

Trusted by

Trusted by mobile

Testimonials

Discovery Questions

pie-chart-icon

Do you know what percentage of quota your account-based sellers have to self-source today?

are you book
Are you enabling your account-based sellers today?
  1. Specific to programs like digital prospecting, social selling, AI for sales and more.
  2. Specific to campaigns like “customers on the move” or “tracking new decision makers”.

Why You’re Here

Your account-based sellers have a hard time with pipeline generation

Your account-based sellers have a hard time with pipeline generation.

88% of sellers have a hard time with pipeline generation

Account-based sellers have a huge pipeline gap to close.

Account-based sellers have a huge pipeline gap to close.

Research reveals that full-cycle sellers have to self-source 70% of their revenue number. Marketing + BDR/SDR support only complete 30% of the pie.

Revenue leaders are laser focused on pipeline & account growth

Revenue leaders are laser focused on pipeline & account growth.

It’s literally a Top 3 focus area every year for revenue leaders.

four

Only 52% of account-based sellers are making their annual number.

The self-sourcing of pipeline is a tough uphill battle when modern strategies aren’t known, practiced and backed by warm signals/leads.

Why Launch Today, Not Tomorrow?

Never miss a signal again. We capture high-converting signals at scale on your behalf

Situation

You’re not generating enough meetings and pipeline.

67% of sellers’ time is spent on administrative tasks.

88% of sellers have a hard time with pipeline generation.

70% of high-converting signals are missed by sales.

Opportunity

Would you pay $10 for a sales opportunity?

You’re missing two high-converting signals at scale. Former customers are up to 5X more likely to buy from you again. New decision makers are creating 75% of their budget within 1-2 quarters.

Resolution

Get tailored, high-converting signals at scale.

No more research or administrative tasks for sales. Pipeline Signals provides up to hundreds of high-converting signals every month at scale.

How to Think About Pipeline Development

SDRs & BDRs have pipeline investment. But how about account-based sellers? They need help in two major ways.

Sales Enablement

Sales Enablement

They need specialized knowledge in how to build 70%+ of their pipeline.

Sales Intelligence

Sales Intelligence

They need a steady supply of hot signals (more leads or ‘at bats’) to create more sales conversations to fuel pipeline growth

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How to Think About Pipeline Development

Typically, account-based sellers need help in two major ways.

Sales Enablement

Sales Enablement

They need specialized knowledge in how to build 70%+ of their pipeline.

Sales Intelligence

Sales Intelligence

They need a steady supply of hot signals (more leads or ‘at bats’) to create more sales conversations to fuel pipeline growth

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The Pipeline Signals System

Pipeline Signals helps account-based sellers to reach their full potential with pipeline creation. Through an accountability and support system, we enable sellers to close the pipeline gap.

Learn

Sellers learn the world’s best social selling, digital prospecting and account management techniques to grow sales pipeline.

Apply

Sellers apply learning to generate real-life sales outcomes.

Reinforce

We reinforce pipeline development by supplying sellers a stream of hot signals regularly (more ‘at bats’) to boost pipeline.

Outcomes & Results

With Pipeline Signals, your team will generate pipeline at scale while increasing output-per-seller.

Increase sales pipeline by 25%

Increase sales
pipeline by

0 %
Improve deal win rates by

Improve deal
win rates by

0 %
Boost quota attainment by in 1 Year

Boost quota attainment by in 1 Year

0 %

*based on real customer outcomes

Outcomes 600

600

600+ organizations trained + certified in Social Selling Mastery®, SPEAR Selling and custom programs!

outcomes 500,000+

500,000+

500,000 sellers trained globally with one common goal: generate more ‘at bats’ and close the self-sourced pipeline gap!

Trusted by

Trusted by mobile

Step 1

Enable Sellers with Proven Learning

Sales teams start by learning why digitally-savvy buyers require digitally-empowered sellers.
All learning is focused on top of the funnel pipeline creation and account growth strategies.
We offer 3 types of learning to fuel pipeline & account growth.

Certification Programs

Certification
Programs

500,000+ sellers certified worldwide in social selling, account-based growth strategies and more

On Demand Portal

Pipeline
Workshops

Continuous and ongoing tactical training that impacts pipeline growth.

1-on-1 Coaching

1-on-1
Coaching

Available daily, sellers get
support when they need it.

The Learning Process

Learning is ongoing and deployed frequently every quarter. Topics are practical, application-focused and designed to produce real-life sales outcomes.

The Learning Process
Certification Programs

Certification Programs

Leverage immersive social selling + digital sales training used by 600+ B2B sales teams & 500,000+ sellers worldwide.

Sellers are armed with the latest in social selling, account-based growth and more to open doors and generate pipeline.

Best of all, they’re certified by producing real-life sales outcomes. No outcome, no certification.

Explore our certification program library; finely curated, growing and always kept updated.

Resource Portal with Certification Courses
Certification Programs

Certification Programs

Leverage immersive social selling + digital sales training used by 600+ B2B sales teams & 500,000+ sellers worldwide.
Sellers are armed with the latest in social selling, account-based growth and more to open doors and generate pipeline.
Best of all, they’re certified by producing real-life sales outcomes. No outcome, no certification.
Explore our certification program library; finely curated, growing and always kept updated.

Resource Portal with Certification Courses

SPEAR Selling®

SPEAR Selling is a much-needed blueprint for Account-Based sellers who are focused on outbound prospecting and selling.  It’s an acronym for:

 

  • Select & prioritize accounts that have the highest chances of conversion.
  • Plan entry into accounts with 360 degree knowledge.
  • Engage accounts in modern and effective ways.
  • Activate accounts with stories that open doors & drive deal progress.
  • Reprioritize accounts to keep focus on pipeline growth.

Mandatory for all current & future new hire sellers.

 

  • Account Executives
  • Account Managers
  • Inside Sales Reps
  • Customer Success Managers

All programs are tailored to your organization’s sales process, tools, vernacular, and more.

  • 1 quarter to deploy.
  • 3 x 1 hour sessions.
  • Self-study & certification timeline.
  • In total, 8 hours of work in one quarter.

Achieve certification when all assignments are complete and a real-life sales outcome (such as a door opening in an account) is achieved.

 

Sellers provide an overview of their work via certification videos like these to achieve certification.

  • Live training experience in English.
  • On demand curriculum subtitled in:  English, Spanish, French, Italian, German, Russian, Mandarin, Korean, Japanese, Brazilian Portuguese.
  • LinkedIn (free + Sales Navigator)

Understand the importance of time management and how to practice digital account segmentation using a proprietary method. Next, begin selecting top focus accounts based on digital facts and evidence.

Sellers learn how to build a full buying committee, automate the research process in minutes (not hours) while planning their positioning. Completed digitally, via our War Room account planning method, sellers achieve a strong understanding of how to enter accounts systematically.

Digital engagement requires learning modern communication mediums like video and multimedia presentations.  In this module, sellers learn how to use these mediums to create impact, stand out, collect intent signals and open doors.

Opening doors and advancing deal flow requires a consistent messaging strategy. In this module, sellers learn how to design frequency with value-based storytelling at the core.

Sellers learn that at the end of a predetermined time sprint, it’s time to either dig in, move on and plan the attack on the next set of accounts displaying the strong levels of interest.

Play Video about spear-selling

Social Selling Mastery®

Social Selling Mastery® is designed to help all sales and sales support professionals generate mass awareness using their personal brands and networks.

 

By becoming social sellers, organizations amplify their corporate brand, influence and footprint.

Mandatory for all sellers and sales support professionals.

  • Account Executives
  • Account Managers
  • Inside Sales Reps
  • Customer Success Managers
  • Sales Engineers, Pre-Sales Consultants, Solution Consultants & more
  • BDRs & SDRs 

All programs are tailored to your organization’s sales process, tools, vernacular, and more.

  • 1 quarter to deploy.
  • 4 x 1-hour learning sessions.
  • Self-study & certification timeline.
  • In total, 8 hours of work in one quarter.

Achieve certification when all assignments are complete and there is proven growth in a 90-day period in:

 

  • Growth in account-based connections,
  • modification of LinkedIn profile,
  • Sharing of content to drive prospect engagement.

 

Sellers provide an overview of their work via certification videos like these to achieve certification.

  • Live training experience in English.
  • On demand curriculum subtitled in:  English, Spanish, French, Italian, German, Russian, Mandarin, Korean, Japanese, Brazilian Portuguese.
  • LinkedIn (free + Sales Navigator)
  • Twitter
  • Facebook
  • XING
  • WhatsApp
  • WeChat
  • LINE

It’s estimated that 67% of B2B buyers will visit the LinkedIn profiles of salespeople at some point in the buying journey. In this module, participants learn practically how to set up customer-centric brands and “growth hack” the LinkedIn algorithm for maximum reach.

Participants learn to teach where buyers learn. With an education-first mindset, they’ll be able to find content to share, know when, where and how to share it to educate their network with insights.

The more people that see our content, the better. This is why it’s so important to grow our social network.

 

In this module, participants learn how to grow their LinkedIn network with key account champions and influencers.

Play Video about social-selling-mastery

Learning Journey

Experience pipeline results quickly by deploying a new learning program every quarter. Or, work with us to create a customized learning journey that aligns with organizational initiatives.

Learning Journey Image

Quarterly Course Outcome

quarterly-course-outcome-new

Learning Delivery

We deliver learning to sales teams globally using one or more of the following methods.

On Demand Portal

Live Instructor-
Led Training

Virtual live training,
private to you.

1-on-1 Coaching

1-on-1 Coaching
with Sellers

Daily office hours to implement signals, execute strategy and more.

On Demand

On Demand

Accessible any time,
anywhere.

Governance

Governance is key to program and seller success. Learn how to implement us in a “no worry” way to accelerate results.

Learning is deployed via live virtual instructors with deep domain expertise in B2B sales, sales leadership, revenue operations and more.

Everyone learns differently:  some use on demand curriculum as their primary method of learning while others use it as a reinforcement method.

 

Our library is always available and updated regularly with the latest strategies and tactics.

To enhance learning and enablement, we offer daily office hours / coaching sessions. Program participants can leverage these 15-minute 1-on-1 sessions on an unlimited basis to seek help, practice ideas to achieve pipeline outcomes.

All certification modules and sessions contain mandatory assignments. Carefully designed in a learning path, assignments induce application and real-life outcomes. This way, participants can bypass theory and begin to see results quickly.

All assignments are graded to ensure correctness and accuracy. Anyone that doesn’t pass an assignment is encouraged to repeat it with help from the program’s instructor. Our goal is to ensure maximum assignment and certification completion.

Learning performance reporting is always available in learning and enablement programs in participant, team and company-wide views.

Our curriculum is designed for accessibility best practices and standards, ensuring that various groups in your organization can take advantage of learning opportunities.

Your revenue teams deserve inclusive and accessible learning solutions.

Our on demand curriculum is available in the following languages in subtitles.

  • English
  • Spanish
  • French
  • Italian
  • German
  • Russian
  • Mandarin
  • Korean
  • Japanese
  • Brazilian Portuguese

🇺🇸 🇨🇦 🇬🇧 🇦🇺 🇫🇷 🇪🇸 🇲🇽 🇧🇷 🇷🇺 🇩🇪 🇮🇹 🇨🇳 🇰🇷 🇯🇵

We strive to provide curriculum coverage on multiple global platforms.  Currently, we offer advanced Social Selling Mastery® curriculum on the following global social platforms.

  • LinkedIn
  • Facebook
  • Twitter
  • XING
  • LINE
  • WhatsApp
  • WeChat

 

As a default, all curriculum, assignments, grading and reporting will be kept in the learning portal located at www.pipelinesignals.com

 

However, on a case-by-case basis, we may work with you to place our curriculum in your LMS or learning portal.  If this interests you, please have a discussion with us.

During onboarding and discovery, we will understand your revenue team’s requirements and tailor our learning delivery for maximum context.

 

If you require deeper customization of curriculum at the on demand library level, please have a discussion with us to see how we can help.

We believe all sellers in the organization should be standardized on the same sales motions. To enable this, we’ll work with you to roll out new hire classes based on your needs and availability.

You’ll be assigned a dedicated CSM that helps you onboard, implement and scale the entire program.  Benefit from their experience of working with hundreds of other clients and industry domain expertise.

Step 2

Apply Learning,
Achieve Certified Sales Outcomes

Most learning is passive with little to no accountability.

 

Our enriched training is designed to produce real-life sales outcomes through constant application and practice. Accountability is achieved through gamified certifications.

Play Video about spear-certification
Verified Sales Outcomes

Verified Sales Outcomes

Participants are required to create video business summaries of achieving real-life sales outcomes.

Accountability

Accountability

Certification is mandated.
No exceptions.

Pull Through

Pull Through

Sellers learn the entire process
on their own step-by-step.

See examples here of fully enabled and confident sellers.

Talitha Loftus certificate
Kate walker certificate
Paul curto certificate

Step 3

Reinforcement with Sales Intelligence

Sales intelligence & data solutions hold no value on their own. They must be paired with enablement support.

 

Receive a steady supply of rich signals (more ‘at bats’ or leads) statistically proven to get more meetings and close the self-sourced pipeline gap.

 

These add to your roster of lead sources.

Sales Intelligence

Don’t go on this mission alone!

Sales doesn’t know how, can’t or won’t

Sales doesn’t know how, can’t or won’t.

Only about 10% of sellers use tools like LinkedIn Sales Navigator regularly.

Get Signals Regularly

No consistency in lead flow.

Marketing has a hard time getting this data at scale consistently.

Data goes stale fast!

Data goes stale fast!

~3% of your CRM goes stale every month.

Signals to Drive More Sales Meetings

We generate signals that naturally have a higher probability of conversion.

Play Video
Former Customer Signals

Former Customer Signals

Former customers are up to 5X more likely to buy your solution again. Know when they join your target/named accounts or greenfield accounts.

New Decision Makers

New Decision Makers

Collaborating with new stakeholders in prospect and customer accounts is key. They’re creating up to 75% their budgets in the first 1-2 quarters of joining.

These signals are more likely to convert into sales meetings and pipeline.

salesforce

Contact Sally Meyer at Walmart. They’ve joined as their VP of Retail Operations in the last 30 days and used to be the Director of Retail Operations at our customer Target. Their email address is example@example.com and their LinkedIn profile is www.linkedin.com/in/signalurl

hubspot

Contact Robert Lopez at Nike. They’ve joined as Director of Data Analytics in the last 30 days. Their email address is example@example.com and their LinkedIn profile is www.linkedin.com/in/signalurl

Customers On The Move

Follow Your Fans

The First 100 Days2

First 100 Days

High-Converting Signals Without Seller Administration

Salespeople are creatures of habit. Administration is not a well-liked task.
Remove the burden of finding signals to scale pipeline consistently.

70%

10%

70%

Sales misses 70% of all signals that lead to immediate pipeline growth. They forget how or simply don’t want to.

10%

Only about 10% of sellers use Sales Navigator effectively to generate signals.

Sales misses 70% of all signals that lead to immediate pipeline growth. They forget how or simply don’t want to.

Only about 10% of sellers use Sales Navigator effectively to generate signals.

How Signals Are Generated

Signals are generated by analyzing what matters to you.

Your customer accounts

Your customer accounts

Your prospect accounts

Your prospect accounts

ICP Titles

ICP Titles

Account headcount size

Account
headcount size

Account vertical

Account
geography

Account geography

Account
vertical

How Signals Are Generated

Signals are generated by analyzing what matters to you.

Your customer accounts

Your customer accounts

Your prospect accounts

Your prospect accounts

ICP Titles

ICP Titles

Account headcount size

Account
headcount size

Account vertical

Account
geography

Account geography

Account
vertical

Surface Signals In Your Systems

After generating signals, we’ll seamlessly integrate them into your systems, allowing sellers to take action with minimal friction.

Play Video about signal-integration
Marketing Automation
markteo logo
hubspot - Pipelinesignals
eloqua - Pipelinesignals
CRM
hubspot - Pipelinesignals
Microsoft Dynamics
Salesforce
Microsoft
Zoho
Pipedrive
Sugarcrm