Do you follow your fans?
Fans are former customers. They’re 3 to 5 times more likely to buy from you again.
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The Problem We Solve
Only 52% of B2B sellers CSMs are meeting their numbers.
Former customers are up to 5X more likely to buy from you. With the average professional switching jobs often, remonetizing existing relationships is an important growth driver.
New stakeholders create 75% of their budget in the first 3 Quarters of joining. Networking with them improves revenue performance.
Tracking contacts is nice.
Tracking 100% of your Total Addressable Market ensures you scale.
- Contacts in your CRM
- Contacts and Accounts NOT in your CRM (Greenfield opportunities)
- Competitors
Never miss a sales opportunity again.
Not all Buying Intent platforms are created equal. Tracking contacts moving in and out of accounts is valuable – but misses > 50% of all sales opportunities in your market.
Never miss a sales opportunity again.
Signals We Monitor in Accounts
Customers Moving Into Prospect Accounts
Imagine there was a group of people that were 3-5 times more likely to buy from you. These are your past or present customer stakeholders! We’ll alert you every time they join prospect, named, or customer accounts.
Customers Being Promoted Within Accounts
When people get promoted into positions of influence, they become stakeholders. They now impact budgets and decision-making. Aligning with them helps boost sales pipeline!
Customers Leaving
Accounts
When people leave accounts, their priorities often leave with them. Knowing this can help mitigate risk by protecting forecasted pipeline deals and retention efforts.
Stakeholders Being Hired In Accounts
When someone with a Director-level title or higher joins an account, they help create, influence, and deploy up to 70% of their budget within 100 days. Aligning to them helps boost sales pipeline and overall growth objectives.
Stakeholders Being Promoted within In Accounts
Getting a promotion can make someone a fantastic stakeholder! Not only do they now influence budgets and decisions, they know their company culture and can be a great advocate for you.
Competitors Moving Into Accounts
Competitors can sometimes derail forecasted deals and impact churn rates. With this signal, you’ll be able to mitigate risk quickly. Know when competitors join or exist in your prospect, named, or customer accounts.
Customers Moving into Net New Accounts
This signal tracks key stakeholders leaving your customer base and entering accounts you've never even considered. They fit your ideal customer profile, but because your team has never pursued them in the past, they're not in your database. We'll notify you of every opportunity in these Whitespace/Greenfield accounts.
Signals We Monitor in Accounts
Customers Moving Into Prospect Accounts
Customers Moving into Net New Accounts
Customers Being Promoted Within Accounts
Customers Leaving Accounts
Stakeholders Being Hired In Accounts
Stakeholders Being Promoted within In Accounts
Competitors Moving Into Accounts
How We Do It
STEP 1:
Capture the buying committee of each account
STEP 2:
Track customers on the move
STEP 3:
Integrate Signals into Campaigns
STEP 4:
Unlimited Seller Enablement (Leads-to-SQL’s)
Why Pipeline Signals?
Today, not tomorrow.
Doesn’t know how
Doesn’t have time
Doesn’t make time
Whatever the reason, your sales pipeline and customer retention rate are affected if you miss out.
Coaching
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