One of the main issues for sellers, according to 61% of them, is getting high-quality leads. It’s understandable. It’s challenging to generate leads. It’s also not something you can do on the spur of the moment.
You’ll be frantic to discover fresh leads if you wait until your lead pipeline is empty to start prospecting. You’ll wind up squandering time and resources on leads that aren’t a good fit for your product.
Prospecting is the only way to get around this. Your sales and marketing teams should continue prospecting for new business even in good times.
5 Ways to Reach with New Decision-Makers
There are tried-and-true approaches for reaching out to and engaging with decision-makers who meet your buyer persona, particularly in places where you don’t know anyone. Here are a few examples.
Making contact with decision-makers via email
One of the first digital prospecting tactics was cold email. Email is used by businesses of all sizes to create a pipeline, and there’s no reason it shouldn’t work for you. It’s dependable, scalable, and customizable.
Obtaining corporate emails is simple if you have access to a data source or lead supplier.
A cold email campaign is something that every business can perform. You’ll be able to acquire strong interaction from individuals in your market if you’ve tested and found email text that connects with your target audience.
The idea is to avoid making a complex sale right away. Send a warm, personable email to decision-makers that adds value and initiates a dialogue. Then, if they require your solution in the future, you’ll be on their list of options.
Cold calling to build relationships
Prospecting by cold phoning is still a viable option.
Because of the rise of remote work, some direct dials may be incorrect, but most businesses will set up phone contact forwarding. You’ll be capable of learning about their pain spots and goals and propose your solution if you can contact a decision-maker on the phone.
Like with cold email, the objective is to avoid being aggressive and to be present to know about your prospect’s requirements. If you can assist, do so, but otherwise, leave the decision to them.
Prospecting through blogging, whitepapers, and webinars
Consider employing inbound tactics if you want to perform prospecting on autopilot. These are content asset-based approaches for attracting quality leads to your company and funneling them into your pipeline in exchange for value exchange.
Creating high-quality blog entries, whitepapers, or webinars, for example, are excellent methods to engage decision-makers.
According to 73% of B2B marketers, webinars are the most excellent way to create quality leads, while 85% believe lead generation is their most essential content marketing aim.
Your ideal clients will come knocking on your door to acquire access to the material you provide if it is good enough.
Using LinkedIn to develop your personal brand
LinkedIn remains a beehive of decision-makers regardless of the next social media network.
As the importance of social selling grows, it’s the perfect venue for you and your team to showcase your unique knowledge and engage with individuals in your industry.
A sales pitch is something that no one wants to read.
Still, provide insights, knowledge, and industry updates that your target consumers care about regularly. You’ll be able to establish a following, increase brand recognition, and leads will begin to come to you as a result of your presence on the platform.
Using Twitter to find in-market buyers
Twitter might not be the first place that comes to mind regarding prospecting. However, it is undoubtedly the most exemplary social network to be on if you seek in-market customers.
Decision-makers and company owners will often tweet out to their network, asking for product or service ideas, thanks to the informal and engagement-focused approach.
It might be a beneficial area to prospect if you use the platform to make genuine relationships and watch for in-market buyers.
You may also use apps like Hootsuite to keep an eye on Twitter for brand mentions and related conversations.
Any company needs to be constantly prospecting for new customers. You can’t expand if you don’t have leads coming in. Fortunately, these prospecting approaches and strategies will ensure that you and your team are constantly inundated with qualified prospects.
The tactics we’ve listed here will allow you to ensure that your pipeline is never empty, from social media to cold outreach.