The Importance of Identifying Key Decision-Makers When Prospecting

The Importance of Identifying Key Decision-Makers When Prospecting

Salespeople are often faced with the challenge of meeting their Key Decision-Makers sales quotas in a timely and efficient manner. In order to accomplish this, it is essential for them to have a system that allows them to work smarter, not harder.

This is where Signals come in. Think of them as a salesperson’s version of an air traffic control system. They allow you to set up automatic reminders so that when you have an appointment coming up, you can prepare yourself beforehand by creating a list of questions that need answering.  

With Signals, no matter what type of business you’re running, there will always be room for improvement!

Incorporating Signals into Your Sales Plays

The Importance of Incorporating Signals into Your Sales Plays

Sales organizations need to incorporate trigger signals into their sales pipeline in order to keep up with the times.

The sales process is changing, and if you’re not paying attention, you could be missing out on huge opportunities.

Triggers are signals that indicate a potential buyer’s readiness to purchase. They could be external factors like changes in industry trends or macroeconomic shifts, or internal factors like new technology adoption or shifts in customer demographics.

Incorporating triggers into your sales pipeline means you will have more information about what’s happening in the marketplace—and that can help you make better decisions about who to target with your messaging and how to engage them once they’re ready for it.

New Hires: Why Executive Changes Hold Such Impact

New Hires: Why Executive Changes Hold Such Impact

If you’re trying to get in touch with a prospect, it’s usually best to start with the person you last spoke with. But what if that person has been replaced?

If you don’t know who your prospect’s new contact is, it’s not the end of the world! In fact, it can be an opportunity to take advantage of the situation and get ahead of your competition. If a new executive has taken over at your prospect’s company, they may want to put their mark on things by making changes—and you could be the one to introduce them to those changes!

So how do you identify this new contact? Well, it depends on how big their company is and what kind of position they hold. If your prospect is small or medium-sized and they have only one contact person, just call up and ask who that person’s boss is. 

If they have multiple people who handle different aspects of the account (marketing, sales, etc.), try emailing all of them and asking who handles [whatever]. If there are multiple people in charge but no single point person yet, send each one an email asking for introductions or information about how best to proceed with communications for now.

Eyes on the Prize: Key Decision-Makers

Eyes on the Prize: Key Decision-Makers

When it comes to marketing, there are many ways to get in front of your target audience. But when it comes to sales, there’s only one way: relationship building. And it’s not enough to just know who you’re targeting; you need to know what they want and how they want it. This will help you craft and execute strategies that best suit their needs.

One way to do this is by keeping tabs on key decision-makers within your primary accounts. This can be a challenging task as they often change positions or leave the company altogether—not only does this make it hard for us to track them down but also makes our job harder when we do find them again.

But don’t worry! We’ve got some tips for making sure you never lose track again (and how you can use this information once you do find them).

Here are some tips for keeping track of key decision-makers:

1. Use LinkedIn to keep track of key decision-makers in your primary accounts. This way, you can easily see who’s connected with whom and who has the most influence over projects or departments. You can also see who’s moving around between companies, which could indicate they’re looking for new opportunities.

2. Set up alerts so that if someone joins or leaves a company, you get notified right away!

3. If you have access to the CRM system for any of your clients, check there periodically as well–you might find some useful information about their employees and their roles in the company there!

But… Which Decision-Makers Should You Go For?

The following list of questions is designed to help you identify the most influential individuals within your primary accounts. Asking these questions will give you insight into their preferences and their satisfaction with current suppliers.

1. How do they define success? What metrics do they use to measure it?

2. What are their goals and priorities? How do they measure success?

3. Who are their current vendors (or suppliers), and what do they think about them?

4. How do they get information about new products or services from other companies in the industry?

5. What are the most important factors for them when selecting vendors (or suppliers)?


If you’re like most salespeople, you probably have a pretty good sense of what’s going on in your pipeline and which clients are likely to convert soon. But if you want a clearer picture of where each deal (both active and prospective) is heading, Signals are the way to go.

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