Pre-Demo Experience
Knowing the right people can transform your market, giving you more opportunities and a higher possibility of closing deals.
Your relationships can pose great opportunities for you if you know how to map them correctly and leverage this data.

Sphere of Influence
Total Addressable Market
Signals to Watch Out For
What is your Sphere of Influence?
- Select a happy, active Customer.
- Draw a circle around their name and ask “who can benefit from this story”?
- Reverse-engineer Fans that leave your Customer into new accounts.
These accounts are 3-5x more likely to open a door - because of your FANS.
What is your Total Addressable Market?
Your next opportunity is not just contacts moving from one account in your CRM to another. Your Total Addressable Market is a make-up of every existing contact, all potential buying committee personas (key stakeholders) and competitors. This full picture makes up your market of opportunities and account risks. We track both your known and unknown world:
- - Who’s new in each account?
- - Who’s been promoted?
- - Who’s left your customers?
And are these new key stakeholder changes a FAN or a FOE (competitor).
Quantify the value of “Customers on the Move”.

We Generate Signals on Your Behalf.
Relationship Signals
A Relationship Signal can help you evaluate your present connections and plan for future ones within the same account. It answers important queries such as:
- Who do you presently know at the account?
- Who do you wish to find out about?
- What must you do to receive an introduction?
It also allows you to organize yourself into three degrees of outreach: high, broad, and deep, which will help you enhance your impact inside your accounts.

Pipeline Signals vs. the Status Quo
Every month, 3% of your market is changing. You’re missing upwards of 70% of your Relationship Signals because your sellers haven’t centralized:
- Who’s left our customers?
- Which accounts did all our customer FANS join?
- Did competitors join / connect into our customer base?
- Who’s new and promoted in every account in the world that matters to us?

Knowing Which Signals to Monitor
Sellers should know what information would give them an asymmetric advantage over their competition.
Knowing which Signals to look out for and how they could impact your pipeline gives them a massive advantage. Detecting buying signals in the digital world will allow your sellers to plan their moves in advance, increasing their chances of closing a deal.

Pipeline Signals’ Role
Pipeline Signals was created precisely for this goal – to help sales professionals prospect smarter, close more deals, and grow pipeline at scale in the most efficient way possible.
Tracking contacts is nice.
Tracking 100% of your Total Addressable Market ensures you scale.
- Contacts in your CRM
- Contacts and Accounts NOT in your CRM (Greenfield opportunities)
- Competitors
Never miss a sales opportunity again.
Not all Buying Intent platforms are created equal. Tracking contacts moving in and out of accounts is valuable – but misses > 50% of all sales opportunities in your market.
Never miss a sales opportunity again.

Capturing Greenfield

Pipeline Signals
Pipeline Signals goes out there and finds new account opportunities for you.
This is a way for you to get exposed to net new accounts (Greenfield accounts) that you aren’t even aware of.
UserGems
UserGems only tracks contacts in known accounts within your CRM. This means you might be missing out on a massive amount of Greenfield opportunities for your sales team.
Servicable Obtainable Market (SOM) is your known World. The prospects, opportunities and customers you have in your CRM. This is only a fraction of your Total Addressable Market (TAM) which makes up ALL Accounts, key stakeholders and competitors that make up your market.

Relationship Mapping

Signal Delivery & Integrations

Customers Moving Into Prospect Accounts

Customers Moving into Net New Accounts

Customers Being Promoted Within Accounts

Customers Leaving Accounts

Stakeholders Being Hired In Accounts

Stakeholders Being Promoted within In Accounts

Competitors Moving Into Accounts
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