Pre-Demo Experience

Pre-Demo Experience
What are Relationship Signals?
Remember: Your network is your net worth.

Knowing the right people can transform your market, giving you more opportunities and a higher possibility of closing deals.

Your relationships can pose great opportunities for you if you know how to map them correctly and leverage this data.

Pipeline signals - About us
Sphere of Influence
Total Addressable Market
Signals to Watch Out For

What is your Sphere of Influence?

  1. Select a happy, active Customer.
  2. Draw a circle around their name and ask “who can benefit from this story”?
  3. Reverse-engineer Fans that leave your Customer into new accounts.

These accounts are 3-5x more likely to open a door - because of your FANS.

What is your Total Addressable Market?

Your next opportunity is not just contacts moving from one account in your CRM to another. Your Total Addressable Market is a make-up of every existing contact, all potential buying committee personas (key stakeholders) and competitors. This full picture makes up your market of opportunities and account risks. We track both your known and unknown world:

  • - Who’s new in each account?
  • - Who’s been promoted?
  • - Who’s left your customers?

And are these new key stakeholder changes a FAN or a FOE (competitor).

Quantify the value of “Customers on the Move”.

Our best-in-class customers have already qualified (at some level) that great sales opportunities are past customer advocates (FANS). These customers have analyzed a cohort of customers to determine that Customers on the Move will create new sales opportunities. Arm yourself with this information to make informed decisions, and quantifying the ROI of Pipeline Signals at scale will be an easy exercise.
Signals
Never Miss a Signal Again.
We Generate Signals on Your Behalf.
There is an opportunity cost in sales and Customer Success teams failing to spot signals in prospect and customer accounts.
We fix this problem by monitoring prospect and customer accounts that matter to you. You don’t have to rely solely on your sales team to find signals.
We inform you on who you should contact today, why now is the perfect time to engage, and what the best practices are when you engage.
Relationship Signals

A Relationship Signal can help you evaluate your present connections and plan for future ones within the same account. It answers important queries such as:

It also allows you to organize yourself into three degrees of outreach: high, broad, and deep, which will help you enhance your impact inside your accounts.

Pre Demo Follow Yours Fans
What’s Our Secret Sauce?

Pipeline Signals vs. the Status Quo

Every month, 3% of your market is changing. You’re missing upwards of 70% of your Relationship Signals because your sellers haven’t centralized:

Mask-group - Pipeline Signals

Knowing Which Signals to Monitor

It has never been more important for salespeople to be on alert for information that can lead to an opportunity to close a deal, whether it’s with a new customer or an existing one.
Sellers should know what information would give them an asymmetric advantage over their competition.

Knowing which Signals to look out for and how they could impact your pipeline gives them a massive advantage. Detecting buying signals in the digital world will allow your sellers to plan their moves in advance, increasing their chances of closing a deal.
Mask-group - pipeline Signals

Pipeline Signals’ Role

Sales Intelligence and Signals put your revenue team in the best position to succeed. Even the most skillful sellers—those who can sell water to a fish—would need intelligence to support and effectively close their deals. Not investing in sales intelligence for your sellers would be akin to sending them to war unarmed.

Pipeline Signals was created precisely for this goal – to help sales professionals prospect smarter, close more deals, and grow pipeline at scale in the most efficient way possible.
What’s our Secret Sauce?
Tracking contacts is nice.
Tracking 100% of your Total Addressable Market ensures you scale.
Not all Buying Intent platforms are created equal. Tracking contacts moving in and out of accounts is valuable – but misses > 50% of all sales opportunities in your market
Partner with Pipeline Signals to monitor your Total Addressable Market:

Never miss a sales opportunity again.

Not all Buying Intent platforms are created equal. Tracking contacts moving in and out of accounts is valuable – but misses > 50% of all sales opportunities in your market.

Partner with Pipeline Signals to monitor your Total Addressable Market:
Contacts in your CRM
Contacts and Accounts NOT in your CRM (Greenfield opportunities)
Competitors

Never miss a sales opportunity again.

Secret sauce Graph
What Problem Do We Solve?
CRM Decay X Buying Commitee

Capturing Greenfield

CRM Decay X Buying Commitee

Pipeline Signals

Pipeline Signals goes out there and finds new account opportunities for you.

This is a way for you to get exposed to net new accounts (Greenfield accounts) that you aren’t even aware of.

UserGems

UserGems only tracks contacts in known accounts within your CRM. This means you might be missing out on a massive amount of Greenfield opportunities for your sales team.

CAPTURE 50% MORE MARKET

Servicable Obtainable Market (SOM) is your known World. The prospects, opportunities and customers you have in your CRM. This is only a fraction of your Total Addressable Market (TAM) which makes up ALL Accounts, key stakeholders and competitors that make up your market.

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Pipeline Signal vs Usergems
Relationship Mapping
Relationship Mapping

Signal Delivery & Integrations

You’ve heard of cybersecurity monitoring. We do the same but for Relationship Signals in accounts that matter to you.
Never miss an opportunity again. We track the following Signals for your team.
monitorAcc

Customers Moving Into Prospect Accounts

Imagine there was a group of people that were 3-5 times more likely to buy from you. These are your past or present customer stakeholders! We’ll alert you every time they join prospect, named, or customer accounts.
monitorAcc

Customers Moving into Net New Accounts

This signal tracks key stakeholders leaving your customer base and entering accounts you've never even considered. They fit your ideal customer profile, but because your team has never pursued them in the past, they're not in your database. We'll notify you of every opportunity in these Greenfield accounts.
monitorAcc

Customers Being Promoted Within Accounts

When people get promoted into positions of influence, they become stakeholders. They now impact budgets and decision-making. Aligning with them helps boost sales pipeline!
monitorAcc

Customers Leaving Accounts

When people leave accounts, their priorities often leave with them. Knowing this can help mitigate risk by protecting forecasted pipeline deals and retention efforts.
monitorAcc

Stakeholders Being Hired In Accounts

When someone with a Director-level title or higher joins an account, they help create, influence, and deploy up to 70% of their budget within 100 days. Aligning to them helps boost sales pipeline and overall growth objectives.
monitorAcc

Stakeholders Being Promoted within In Accounts

Getting a promotion can make someone a fantastic stakeholder! Not only do they now influence budgets and decisions, they know their company culture and can be a great advocate for you.
monitorAcc

Competitors Moving Into Accounts

Competitors can sometimes derail forecasted deals and impact churn rates. With this signal, you’ll be able to mitigate risk quickly. Know when competitors join or exist in your prospect, named, or customer accounts.
System Integrations Available
We can surface signals in any system you need. Here is a small sample.
Quick Demo Experience
Success Stories
Pipeline Signals has been working with companies around the globe, creating actionable lead lists, identifying Signals, and providing world-class training and coaching. As a result, sales teams experience a more convenient way of prospecting and selling.

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