We find the Relationship changes in your accounts that help you grow pipeline rapidly.
Trusted By
The Problem
Win more accounts by targeting the right people from the start.
83% of sellers not hitting their target are evaluated by being weighed down by poor time management.
Account selection and prioritization is the chief reason for sales & customer success teams missing their targets.
CRM Decay Is Real
3% of your CRM is changing each month. 91% of revenue teams have only 1-2 contacts per account. Single-Threaded kills opportunities.
That’s not enough. In fact, it’s dangerous because 5-8 people are typically influencing buying decisions.
Plus, stakeholders, executives, and other decision makers change roles more often than you think.
This means that the data in your CRM isn’t evergreen – and worse, it decays as much as 3% each month.
70% of Opportunity Signals are Consistently Missed by Sales
Hundreds of fans and stakeholders leave accounts, join accounts, and change roles constantly. The question is – how do you capture and take advantage of these sales opportunities?
The reality is that your sales and Customer Success teams aren’t finding these signals. It may be for a host of reasons: lack of knowledge, time, awareness, or even interest.
Remember that former customers are 3-5X more likely to buy from you again And, new stakeholders are creating 70% of their budget within 100 days.
An Incomplete Account-based (ABX) Puzzle
Account-based sales has 2 important parts, but you’re focused on only 1 = Buying Intent.
Buying Intent aims to capture potential interest based on website visits, content downloads, etc.
Relationship Signals capture the connection between key stakeholders to your customers and changes in priorities within a business.
Opportunity
- Focus On High-Converting Opportunities or Risk Mitigation
- Get Accurate and Consistent Relationship Signals
Boost Pipeline and Reduce Risk
We leverage data-backed, proven sales methods to deliver you Signal Intelligence on the cadence you need, in your sales platform of record.
Identify the Highest Converting Sales Opportunities
Harnessing this data and making sense of it is our job. We inform you on who you should contact today, why now is the perfect time to engage, and what the best practices are when you reach out.
Be There First for Your Customers and Stakeholders
Change is the one constant on LinkedIn. Be there for your market as key stakeholders move up, down, and in and out of your accounts.
Never Know the Cost of Missing Out on Opportunities
Revenue teams fail to spot signals and translate that data into actionable sales plays. Our job is to make sure you never make this mistake.
Outcomes
Never Miss a Signal Again. We Generate Signals on Your Behalf.
There is an opportunity cost in sales and Customer Success teams failing to spot signals in prospect and customer accounts.
We fix this problem by monitoring prospect and customer accounts that matter to you. You don’t have to rely solely on your sales team to find signals.
We inform you on who you should contact today, why now is the perfect time to engage, and what the best practices are when you engage.
Seamless Integration to Systems of Your Choice
We'll integrate signals into any system that you prefer.
Sales Engagement Platforms
Power your cadences and sequences with high-converting signals.
Marketing Automation
Cross-reference signals against existing lead scoring records.
Others
Drip notifications in channels where teams spend time collaborating.
Testimonials
I've cut out the initial phase of finding a target company and
doing a search because Pipeline Signals drops into my inbox, and it's easy.
Kevin Dempsey
Director, Technical Business Development, Celestica
Going through each cold lead and working to make it warm is the key in an SDR role, although it is a tedious task. Having a Signal right away for me and not having to scrub through all the data has honestly changed the role for me.
Danielle Bauers
Snowflake
It's been nice to have Pipeline Signals just targeting the people we want to see in certain regions or areas.
Emily Katsuma
Digital Experience and Enterprise Transformation, Kin + Carta
How We Can Help
What if you could get ahead of your accounts and find leading indicators of opportunities?
That’s what we’re here to provide. Think of signals as an insurance policy to uncover potential opportunities or risks in advance.
We’ll monitor and mine your active customer, prospect, and competitor accounts for Relationship Signals on a regular basis.
But our work doesn’t stop there. We’ll deliver the signals into your system in any format you prefer. Don’t worry – we won’t leave you hanging after dumping signals to you. We’ll work through them with you through regular one-on-one coaching.
And once all that’s done, we’ll go back to studying accounts that matter to you, find signals, and do the entire process all over again. We call this the Feedback Loop.
Signals We Offer
You’ve heard of cybersecurity monitoring. We do the same but for Relationship Signals in accounts that matter to you.
We can monitor your accounts for the following signals.
Never miss an opportunity again. We track the following Signals for your team.
Customers Moving Into Accounts
Imagine there was a group of people that were 3-5 times more likely to buy from you. These are your past or present customer stakeholders! We’ll alert you every time they join either a net new accounts, named prospective accounts, or existing customer accounts.
Customers Being Promoted Within Accounts
When people get promoted into positions of influence, they become stakeholders. They now impact budgets and decision-making. Aligning with them helps boost sales pipeline!
Customers Leaving
Accounts
When people leave accounts, their priorities often leave with them. Knowing this can help mitigate risk by protecting forecasted pipeline deals and retention efforts.
Stakeholders Being Hired In Accounts
When someone with a Director-level title or higher joins an account, they help create, influence, and deploy up to 70% of their budget within 100 days. Aligning to them helps boost sales pipeline and overall growth objectives.
Stakeholders Being Promoted within In Accounts
Getting a promotion can make someone a fantastic stakeholder! Not only do they now influence budgets and decisions, they know their company culture and can be a great advocate for you.
Competitors Moving Into Accounts
Competitors can sometimes derail forecasted deals and impact churn rates. With this signal, you’ll be able to mitigate risk quickly. Know when competitors join or exist in your prospect, named, or customer accounts.
Customers Moving Into Prospect Accounts
Imagine there was a group of people that were 3-5 times more likely to buy from you. These are your past or present customer stakeholders! We’ll alert you every time they join prospect, named, or customer accounts.
Customers Moving into Net New Accounts
This signal tracks key stakeholders leaving your customer base and entering accounts you've never even considered. They fit your ideal customer profile, but because your team has never pursued them in the past, they're not in your database. We'll notify you of every opportunity in these Greenfield accounts.
Customers Being Promoted Within Accounts
When people get promoted into positions of influence, they become stakeholders. They now impact budgets and decision-making. Aligning with them helps boost sales pipeline!
Customers Leaving Accounts
When people leave accounts, their priorities often leave with them. Knowing this can help mitigate risk by protecting forecasted pipeline deals and retention efforts.
Stakeholders Being Hired In Accounts
When someone with a Director-level title or higher joins an account, they help create, influence, and deploy up to 70% of their budget within 100 days. Aligning to them helps boost sales pipeline and overall growth objectives.
Stakeholders Being Promoted within In Accounts
Getting a promotion can make someone a fantastic stakeholder! Not only do they now influence budgets and decisions, they know their company culture and can be a great advocate for you.
Competitors Moving Into Accounts
Competitors can sometimes derail forecasted deals and impact churn rates. With this signal, you’ll be able to mitigate risk quickly. Know when competitors join or exist in your prospect, named, or customer accounts.
Greenfield Monitoring
You are prospecting into a vacuum. The accounts and contacts in your CRM is your known universe, but most likely not your complete Total Addressable Market (TAM).
Over 50% of all Greenfield Signals we identify for our customers are NET NEW Accounts and Contacts to their CRM. These provide two distinct opportunities:
- Hyper-accelerates your ABX campaigns to both extend your reach and deepen your Buying Intent intelligence (known users in your CRM).
- Expands your sellers' territories/portfolios with high converting sales opportunities where “fans” (past customers) are now in new accounts.
Tell us about your ideal customer, geographies, account sizes, or any other parameter that matters, and we’ll find opportunities you don’t know about.
Total Addressable Market (TAM) Mapping
Your CRM is decaying at 3% a month. Your ABX campaigns and buying intent tracking thus have a diminishing ROI, with more than half of your key contacts migrating into other accounts within a year.
Do you have a data enrichment issue? Do you wonder if you have the right key stakeholders in your CRM?
Best-in-class customers leverage Relationship Signals to counter-act CRM decay and backfill every past customer moving into new accounts. Who replaces these job changes? Who else is on the buying committee?
Top sales teams accelerate beyond this “read and reach” motion and scale their contacts-per-account to ensure the sales team has a clear picture of the buying committee.
This provides two valuable insights:
- They focus on cohorts of accounts with high concentrations of past customers (fans) inside specific accounts. They focus on these high converting accounts FIRST.
- Expands your sellers' territories/portfolios with high converting sales opportunities where “fans” (past customers) are now in new accounts.
FAQs
Relationship Signals capture the connection between key stakeholders to your customers and changes in the priorities within a business.
- Customers Moving Into Accounts
- Customers Being Promoted Within Accounts
- Customers Leaving Accounts
- Stakeholders Being Hired In Accounts
- Stakeholders Being Promoted
- Competitors Moving Into Accounts
Buying intent is one source or one type of signal. We offer Relationship Signals, another important source of signals needed for pipeline growth.
We use multiple data sources, including LinkedIn and other publicly available data.
We’ve developed a proprietary methodology that is tech-enabled to discover signals at scale.
We offer Signals in two ways:
- You control the data with no integrations – a secure. CSV for your team to data upload into your systems.
- Automation and integration – a secure Zapier integration from our system into your system.
We can work with you to surface signals in any systems of your choice through manual or automated means.
Depending on your need and the package you sign up for, signals are found and served to you on a weekly or monthly basis.
It depends! Let us know your requirements, and we’ll work on them for you. Best practice is to reverse-engineer the length of time a customer remains in your install base. It’s very popular to look at least 1-2 years into the past.
- Monthly roundtable “Feedback Loop” calls
- Daily private 1-on-1 coaching via pipelinesignals.com/coaching, available for active customers
Pipeline Signals is the Right
Partner for You if
Partner for You if
You have a dedicated team to act on these Signals.
Time is finite. You want your sellers in the market, not researching.
Give time back to your sellers by also selecting the appropriate sellers to execute against these Signals.
Best-in-class customers provide these Signals to their “first touch” team.
Whether you call them SDR, BDR, Digital Sales, or something else – provide these Signals to sellers that have a defined Service Level Agreement (SLA) for execution timelines.
Don’t let these account opportunities and threats go unactioned.
You are willing to work internally to integrate Signals into your sales workflows.
Our Signal Intelligence needs to find a home.
The best home is within your existing sales workflows (CRM, Sales Engagement platform).
This will accelerate seller utilization while providing you the global visibility you need to understand Signals’ effectiveness at scale.
Best-in-class customers recognize that CRM integration means a global birds-eye view of every account with strong opportunities vs. pending threats.
“You can’t manage what you don’t measure.” – Peter Drucker.
You want results today, but you also recognize the power of consistency.
Within a few weeks of onboarding, you will be ready to launch your first series of Signal reports throughout our partnership and act on them at scale.
Best-in-class customers also play the long game. They plan for Signals to be part of their sales workflow for years.
They communicate properly upfront, align sales and marketing early on, integrate Signals into their CRM, focus on reports to ensure accountability, and leverage our coaching and resources constantly.
If you think five chess moves ahead, you will be hyper-successful with Signals.
Pipeline Signals is the Right
Partner for You if
Partner for You if
You have a dedicated team to act on these Signals.
Time is finite. You want your sellers in the market, not researching.
Give time back to your sellers by also selecting the appropriate sellers to execute against these Signals.
Best-in-class customers provide these Signals to their “first touch” team.
Whether you call them SDR, BDR, Digital Sales, or something else – provide these Signals to sellers that have a defined Service Level Agreement (SLA) for execution timelines.
Don’t let these account opportunities and threats go unactioned.
You are willing to work internally to integrate Signals into your sales workflows.
Our Signal Intelligence needs to find a home.
The best home is within your existing sales workflows (CRM, Sales Engagement platform).
This will accelerate seller utilization while providing you the global visibility you need to understand Signals’ effectiveness at scale.
Best-in-class customers recognize that CRM integration means a global birds-eye view of every account with strong opportunities vs. pending threats.
“You can’t manage what you don’t measure.” – Peter Drucker.
You want results today, but you also recognize the power of consistency.
Within a few weeks of onboarding, you will be ready to launch your first series of Signal reports throughout our partnership and act on them at scale.
Best-in-class customers also play the long game. They plan for Signals to be part of their sales workflow for years.
They communicate properly upfront, align sales and marketing early on, integrate Signals into their CRM, focus on reports to ensure accountability, and leverage our coaching and resources constantly.
If you think five chess moves ahead, you will be hyper-successful with Signals.