Using Signals in Different Stages of the Sales Cycle

Using Signals in Different Stages of the sales cycle

Nothing is more difficult to persuade than a prospect who is reluctant or unable to purchase yet. If the decision-maker isn’t in a position to sign a contract with you right now, even a prospect that checks all of the boxes in your ideal customer profile isn’t worth anything.

Timeliness, or rather the lack thereof, is responsible for many failed sales. The best approach to avoid becoming a statistic is to pay attention to and act on trigger signals.

Why are trigger signals so crucial?

Why are trigger signals so crucial?

There are a few reasons why companies should be aware of signals. As previously said, compelling event signals enable companies to zero in on prospects who are most interested in the brand, saving time and money while potentially increasing sales.

Signals can help you serve clients better in addition to enhancing efficiency. Buyers are looking for a solution to their problems. If you pay attention to the correct signals, you may be the company that communicates with prospects at the exact moment when your outreach will be most beneficial to them.

You may reduce friction in the buying process by anticipating prospects’ demands in this way.

What signals should you look for

What signals should you look for when you’re looking for a solid lead?

Similarly, there is no uniform ideal client profile. Signals that suggest a good opportunity for you are dependent on your company’s offer, the leads you target, and your sales strategy. You’ll have to do some effort on your end to figure out what signals to watch for.

Looking deeper at your existing clients is a good place to start when determining what signals to watch for. It’s the same way you’d go about creating an ideal customer profile. Before they became clients, what happened in the business? You may already know the right answer if you know your accounts well, but even if that’s the situation, make sure to back up your gut instinct with data insights before declaring this intuition to be true.

If you can recognize a useful lead through one or a series of signals, you should base your prospecting on this information. You’ll uncover a huge number of warm, actionable leads after you find a link between a delighted new client and a compelling event signal.

Prioritize which companies to approach first by using signals.

When you have a huge list of leads, purchasing signals might assist you to decide which business to focus on right now. Start by looking at your present client base and seeing what transpired at the company at the time they made a contract with you (which signal occurred).

These signals can be used to filter actionable leads from a larger list of leads in the future. Find out more about account scores and how to prioritize accounts.

There is a best-before date on many signals. Some signal intelligence providers allow you to do precise searches, screening companies based on certain characteristics and signals that happened within a specific time range. For example, some allow you to identify all organizations that relocated to a new location during the previous week or hired a new human resource director in January.

Not all signals suggest that it is a good moment to contact a business. Some signals indicate that it is not a good time to contact them.

Understanding signals allows for more intelligent sales dialogues

Understanding signals allows for more intelligent sales dialogues.

Accounts are becoming more and more discerning, which means your sales strategies must get smarter as well. Trigger signals not only assist you in identifying the best leads to approach right now, but they also assist you in having more intelligent interactions with those organizations.

You may adjust your pitch to the present condition of the organization you’re targeting if you know what’s going on inside. The prospect will get the impression that you know what they’re talking about, which is crucial for creating trust.

Some signal intelligence providers are capable of much more than merely locating accounts that have recently undergone a certain update. Some allow you to use a negative search tool to filter out businesses that have recently experienced one or more incidents from your search results.

To put it another way, you may look for organizations that fit your ideal customer profile and don’t have any previous signals suggesting that now isn’t the best time to contact them. This means you won’t have to waste any time prospecting for sales or processing poor leads.

Streamline your sales cycle using signal intelligence.

The industry is known for its lengthy sales cycles. Sellers may use signals to reach buyers earlier in the sales process and at important points. As a result, companies may focus on the prospects with the best odds of converting.

To do so, you’ll need a mechanism to watch your prospects and collect data on buying signals.


For sellers, signals are good windows to multiple opportunities. A buying signal can be anything important to your sales, such as news about business expansion, a recruitment ad that raises the need for your product, new technology a business utilizes on its website, or anything else.

Simply stated, when a signal is received, your chances of selling are at an all-time high. Compelling event signals exemplify the adage that “in sales, time is everything.”

You may automatically target the most valuable accounts at any moment by organizing your offers according to signals. Clients will like it since you will always approach them when they require your services.

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